AboutRise45 Capital

Our story

Rise45 Capital began in Atlanta in 2024 as Acuxcel, an integrated advisory firm spanning Brand, Finance & Systems and Capital & Venture Advisory. In January 2027, it becomes Rise45 Capital, a private capital advisory firm with licensed capital raising at its center and execution alongside it.

The name reflects how we work. Rise is what our clients do. The 45 is the launch angle that travels farthest, and it’s how far we’re built to go with them.

Our leadership

Founder & Managing Partner

Sterling L. Morris II

As Managing Partner, Sterling directs the firm and personally leads every capital raise for its clients.

He brings more than 10 years in corporate and investment banking at KeyBanc Capital Markets, Fifth Third Securities and Raymond James, with more than $3B in transactions across technology, fintech, healthcare and consumer. As Director of Corporate Development at Equifax, he led buy-side work in technology and fintech, bringing an investor’s perspective to every mandate.

Sterling is a registered representative of Britehorn Securities (opens in a new tab), member FINRA (opens in a new tab)/SIPC (opens in a new tab).

SIE
Securities Industry Essentials
Series 63
Uniform Securities Agent
Series 82
Private Securities Offerings
Series 79
Investment Banking Representative

Core beliefs

Confidence
Clear advice and a disciplined process, so clients can move forward with conviction.
Collaboration
We work alongside clients and partners, building relationships grounded in trust.
Communication
Direct, timely updates at
every stage, so everyone stays aligned.
Community
We’re committed to Atlanta and the communities we serve, in business and beyond.